Agenda
3 October - Workshops
9:00 - 9:45
Registration
9:45 - 10:00
Welcoming guests
10:00 - 12:00
Slot I
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Bartosz Domiczek & Artur Tamioła
What happens when you combine the latest AI solutions with "traditional" 3d workflow? The result is - pretty insane renderings. If you're ready to step into the world of AI and discover how AI can supercharge your images, this workshop is for you! Don't miss out!
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Daniel Nagaets
Join me for an insightful workshop where I'll delve into our unique blend of business and artistic approaches in architectural visualization. We'll explore the intricacies of workflow optimization, the power of emotion in visual storytelling, and the cutting-edge role of AI in our creative process. Whether you're looking to streamline your operations or elevate your artistic output, this session will provide valuable insights and practical techniques. Don’t miss out on the opportunity to transform your archviz projects and bring them to life with innovation and emotion.
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Mihály Paseczki & Péter Sárhidai
The field of visualization has significantly evolved in recent years. Both freelancers and large studios use more and more tools, plugins, and services to create stunning images and animations. The quality level is higher than ever, but the complexity is also increasing.
In this exclusive workshop, you'll discover new ways to automate your workflow. We'll also explore AI-based image upscaling and enhancement techniques, scene management, and methods to automate complex production-related tasks beyond rendering.
12:00 - 12:30
Break, free time & networking
12:30 - 14:30
Slot II
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Andras Kaldos
Whether you are a freelancer or a business owner or just interested in how you can build a business in Archviz, this workshop is for you. You will get answers to questions such as:
What is the business model and strategy for Brick's dynamic growth? What business management and controlling systems does Brick use? What is CRM or ERP and why is it even necessary for an Archviz company?
Don't worry I will put funny memes and nice images on the slides so it won't be a boring business talk. :-)
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Mikołaj Cierlak
In every distinguished studio and in the works of prominent artists, we can easily identify a unique style that allows us to recognize the authorship of the pieces, even without a visible signature.
So why is the post-production process so often underestimated or improperly applied? Does the phrase "We'll fix it in postproduction" sound familiar?Discover the workshop that will reveal to you the deeply hidden secrets of effective post-production. Learn to consciously shape your portfolio to further emphasize the uniqueness of your artistic vision. Visualizations are the language you speak – do not let your concepts remain unnoticed.
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Lech Sokolowski
Blender is becoming a more and more common tool in professional CGI production. I’ve been using it commercially for almost 15 years, built 2 companies around it, and now use it as the main CGI tool at Westwing HQ in Munich.
In this workshop, I’ll be sharing some of the Blender tips & techniques I’ve learned and developed over the last decade. If you’re planning to learn Blender and include it in your daily CGI workflow, you won’t be disappointed!
14:30 - 16:00
Lunch break, free time & networking
16:00 - 18:00
Slot III
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In my presentation, I will start by briefly discussing what I did before joining MiR, highlighting the key pieces from my portfolio that led to my employment. I’ll then talk about my early days at MiR, including the things I learned right away and the adjustments I had to make in my approach. After that, I’ll dive into some interesting projects I’ve worked on, showcasing sketches and completed visuals, and how the visual style has evolved over the years. I’ll also discuss my working methods. Throughout the presentation, I’ll share various insights about living and working in Norway"
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Momen Siri
In this workshop, the use of AI tools like Stable Diffusion with ComfyUI to create stunning, realistic architectural visuals will be discussed. The basics (Text2Img) will be covered, advanced techniques (Img2Img) will be explored, and methods for elevating ArchVis projects to a higher level of realism will be demonstrated.
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Michał Wojcieszczyk
Years of experience working in companies of various sizes have taught me that the key to a new employee's success is their effective onboarding. Unfortunately, in many organizations, this process is often inefficient, leading to frustration for both the new hires and their supervisors.
In order to share my observations and the experiences of students, I will present a series of best practices and common mistakes to avoid when a new employee joins a company.Common mistakes include:
Lack of an onboarding plan: The new employee does not have clearly defined tasks and goals for the first days, which leads to confusion and a drop in motivation.
Insufficient communication: A lack of information about the company, its culture, operating rules, and procedures makes it difficult for the employee to adapt.
No mentor support: The new hire doesn't have someone to turn to with questions and doubts, which exacerbates feelings of being lost.
Poor team integration: There are no opportunities to get to know colleagues and build relationships.
18:00 - 18:15
End of the day
4 October - Presentations & Panel discussions
Stage A - Art & Creativity
Stage B - Technology & Business
9:00 - 10:00
Registration
10:00 - 10:15
Welcoming guests
10:15 - 11:00
Presentations
BOBAK STUDIO
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Yuriy Bobak
In today's unpredictable world, architectural visualization studios face a wide range of challenges: economic, political, natural disasters, changing customer requirements, etc. This topic explores how studio owners and managers as well as artists and freelancers can not only survive, but thrive in a volatile environment using strategic approaches to studio development.
The presentation will cover key elements such as building an agile team, integrating new technologies to streamline workflows, and diversifying service offerings to attract a broader client base. In addition, he will focus on the importance of financial management, crisis response strategies, and long-term planning to ensure the studio's stability and growth in good and bad times.
JFORMENTO
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Jonathan Formento
For the majority of my career I’ve always felt in an interesting and slightly confused space where I did not know where I belonged. I spent almost 15 years working in architectural visualization working with architects, interior designers, developers and marketing agencies to market some of the most amazing developments and spaces across the globe. However, there was always a bit of a chip on my shoulder named “I’d like to do a bit of everything” that wouldn’t go away. Perhaps coming from a background where I started in graphic design, digital design and photography as well as growing up with the skate, BMX and punk-rock culture scene had something to do with it. In 2020, amidst the pandemic I’ve decided to take the leap of faith and put together the experience acquired in architectural visualization alongside the desire and ambition to work across a range of other industries to launch my own studio, jformento. We’ve been going for the past 04 years and have learnt so much by navigating in these different industries such as product design, advertising, automotive, music, fashion and so on. The craft is similar, we develop 3D, CGI, films and images. Yet, many nuances for each industry plays an individual role and affect how value is perceived for each of those disciplines. I’ll be very excited to share this journey at WVF
11:00 - 11:30
Break, free time & networking
11:30 - 12:15
Presentations
CHOCOFUR
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Lech Sokolowski
Westwing is Europe’s No.1 Beautiful Living e-commerce, present in 12 European countries. As the premium one-stop destination for Design Lovers, we’re offering a unique selection of beautiful products, and are in a constant need of top-quality visual materials.
In this presentation I’ll cover how we’re using Blender to deliver hundreds of CGI images each month, ranging from studio packshots to the the complete 3D interior setups. Join me if you’re interested in how a public company with over €350 million revenue utilizes an Open Source 3D software on a daily basis!
KATANA
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Grzegorz Ul & Kacper Radulski & Paweł Filip
This presentation explores the transformative impact of computer-generated imagery (CGI) on the automotive industry’s marketing strategies. It highlights how advancements in CGI technology enable brands to create stunning visual representations of vehicles, enhancing consumer engagement and product appeal. The presentation will cover case studies showcasing successful CGI campaigns that demonstrate increased brand visibility and sales. Additionally, it will discuss the potential future trends in CGI, such as the integration of virtual reality and interactive experiences in automotive advertising. Attendees will gain insights into how leveraging these technologies can redefine brand storytelling and shape the consumer experience in the automotive sector.
12:15 - 12:45
Break, free time & networking
12:45 - 13:30
Presentations
COLORSPONGE
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Carlos Pecino
The life of a CG artist is a blend of creative passion and technical precision, but it’s also a journey filled with intense challenges—whether it’s meeting tight deadlines, overcoming creative blocks, or keeping up with rapidly evolving technology.
In this presentation, I will delve into how a strong work ethic and perseverance are essential for navigating these challenges while maintaining mental well-being.
Through the lens of my own experiences, I’ll share detailed breakdowns of my work, highlighting the obstacles I encountered and the strategies I used to overcome them.
This session is designed to offer CG artists practical tools and inspirational insights, helping you to stay motivated, resilient, and continuously push the boundaries of your art, even in the face of adversity.
JOHANNES LINDQVIST
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Johannes Lindqvist
In my upcoming talk, I'll explore how psychological factors and emotional connections influence the way we interpret 3D architectural interior renderings and how these insights can be strategically applied to increase sales and revenue. I'll delve into how beautiful, emotionally resonant images can drive buying behavior, while also helping freelancers convince clients of the value of investing in high-quality visual work. Let’s also touch on the concept of photorealism as a matter of perception rather than technical accuracy, and how understanding and managing expectations can give us an edge in creating impactful, persuasive images.
I’m also sharing my experience with the mental health struggles I’ve been going through lately, which I know are common in our industry. By learning more about the science behind stress and anxiety, and how our brain’s natural defense mechanisms work, I’ve been able to find better ways to manage and cope with these challenges, and re-ignite my love for CGI.
13:30 - 15:00
Lunch break, free time & networking
15:00 - 15:15
Art & Creative survey
Technology & Business survey
15:15 - 16:00
Presentations
JVG
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Javier Vallejo Garcia
Commercial production is where creativity meets commerce, and in this talk, we’ll uncover the art of navigating that intersection. This talk pulls back the curtain on the intricate process of bringing CGI campaigns to life, offering a deep dive into the strategies we use to balance creativity with client’s practical demands.
Along the way, we’ll share behind-the-scenes stories, highlighting not only the challenges and triumphs of working with some of the world’s biggest brands but also the funny and unexpected moments that occur during production. You’ll hear about the creative and sometimes crazy techniques we've employed, the lessons we've learned in the process and the future of the industry.
PLATIGE IMAGE
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Kacper Bartnik
In this talk, we will explore the advanced use of Unreal Engine 5 in cinematics and VFX and showcase how Platige Image leverages this groundbreaking technology in large-scale commercial productions.
The presentation will offer an unfiltered, behind-the-scenes look at the real-world application of Unreal Engine 5, focusing on the challenges, solutions, and practical tips for creating visually stunning projects with this powerful software. We won’t sugarcoat the process.
Instead, we will walk you through the obstacles we have faced, from tight deadlines to complex creative demands, and share how we have overcome them. You will gain valuable insights into the workflow strategies that have helped us deliver on some of the industry projects.
16:00 - 16:30
Break, free time & networking
16:30 - 17:15
Presentations
BINYAN STUDIOS
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Shays Brown
In a time in which we are looking to new technologies such as AI for competitive advantage, a very simple solution to sustained success requires looking inwards, not out. This talk is about the intersection of creativity and business longevity. It's an insight into how to stay relevant, and sharpen your creative acumen.
DBOX
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Christiaan Klaassen
In our presentation, we will explore how luxury brand representation converges with the latest advancements in filmmaking technology.
By combining state-of-the-art film techniques with our expertise in architecture and design, we will demonstrate how we create immersive and compelling narratives that elevate our client's brands and reputations.
17:15 - 17:45
Break, free time & networking
17:45 - 19:00
Panel discussions
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Host - Jonathan Formento
Speakers - Katana & Colorsponge & JVG
The discussion aims to present the world of automotive and outline the framework of this segment. While most people have heard of it and think they understand it, it's worth talking about what really happens behind the scenes, what clients expect, what’s most important in production, and how to navigate this industry. We'll touch on the pros and cons of the segment and explore the potential for transitioning from architectural visualization to automotive. The closing topic will be a brief look at AI and the impact of new technologies and tools on the production process.
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Host - Alina Kandibolotska
Speakers - Brick Visual. Binyan Studios, DBOX, The Boundary
The discussion will focus on sharing experiences related to studio growth, scaling, and business evolution. The aim is to present different perspectives and discuss real numbers and examples related to these topics. Such growth always brings both benefits and challenges, and it’s important to highlight the key elements that need to be considered and factored into planning. This will be a highly business-oriented discussion with representatives from large global brands on stage.
19:00 - 19:15
Closing of the official part and invitation to the after-party
19:30 - 2:00
After-party for everyone
5 October - Presentations & Panel discussions
Stage A - Art & Creativity
Stage B - Technology & Business
10:00 - 10:30
Morning awakening
10:30 - 10:45
Welcoming guests
10:45 - 11:30
Presentations
OLIVIER CAMPAGNE
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In addition to visualization projects, I have always been interested in exploring image-making in architecture. Working outside the short deadlines of architecture competitions—which have their own value in exploration—and creating images for publication provided me with a good opportunity for investigation. Alongside these editorial images, I have conducted side experiments, such as studying framing by rendering with a randomly moving and pointing camera or building a digital camera obscura to capture "computer photographs." These diverse types of images—from experiments, publications, and competitions— have been accompanied by the rising importance of photography in my work, as I aim to capture the banal and explore ambiguities. Visualization, on its own, travels along and intersects at various moments the path of photography, and it is these intersecting points that interest me.
AESTHETICA
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Andrea Baresi
The presentation will focus on the ‘Decision to Transition’ from being a Freelancer to establishing a small company with a strong, talented and committed team, collaborating with the most renowned firms worldwide.
By creating a long-term vision and a solid playground for artists from scratch, Aesthetica rapidly evolved from being a ‘one- man- show business to a collaborative powerhouse, where every team member’s contribution is vital.
While this path is not without obstacles, our experience demonstrates that such transition is not only achievable but also rewarding.
The talk will highlight key decisions, strategies and lessons learned along the way offering insights for freelancers and solo entrepreneurs who aspire to build something bigger.
11:30 - 12:00
Break, free time & networking
12:00 - 12:45
Presentations
SECCHI SMITH
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Tommaso Secchi & Joshua Smith
From who we are and our foundations to the key role of Art Directing in a visualisation studio, an important every day challenge to communicate an idea to a production Artist.
How is a feeling, a colour, an impression communicated to an Artist to ensure there is an alignment of the Art Direction and Client idea.
As a studio transitioning from still images to animation we will also discuss the challenges and roles of composition, light and people.
COBE
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Francisco Tirado
In 2013 I graduated as a licensed architect and like many of us, “sons of the crisis” we had to find our way in the industry to make our living. I worked as a traditional architect for two years before graduating, combining it with working as an english teacher (crazy to believe it hearing my accent), computer repair specialist, operator in a call center, and construction builder (the kind you work with your hands), basically I took any possible job I could do. Those of us who are from the counties where the crisis hitted the most will totally understand it, millions of people went through the same. The idea of “reinvent yourself to survive” was a must do at the time. While searching for jobs as an architect, someone saw my portfolio and my visuals, and offered me working as an external supplier, purely creating images for them. At the time I didn’t even know one could do a living doing images. Then I did my first visual project, it was a competition, they won it - and it created a snowball effect. Since then I haven't stopped doing images of architecture. What happened after that day has been a crazy journey that took me around 4 countries, collaborating in more than 300 projects doing design, architectural visualization and photography. To end finding myself on a plane doing aerial professional photography in Denmark. And it all started in a little room in a village in the south of Spain surrounded by orange trees and very hot summers. I want to tell the story and the path for the newcomers on the field, and for those who believe they can’t do it because their location is not optimal, or because of a “saturated” market. I just don’t believe in it. Let's discuss it at the WVF.
12:45 - 13:15
Break, free time & networking
13:15 - 14:30
Panel discussions
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Host - Lisa Della Dora
Speakers - Andrea Baresi - Aesthetica / Secchi Smith / Oliver Campagne / Dominik Banasik - Millarc
The discussion is intended to be a relaxed exchange of thoughts on the development of creativity, focusing on two key vectors: the internal growth of the artist and the external development of industry technology and tools. As the industry and market evolve, patterns begin to repeat, leading to the question: where are the boundaries of creativity in 3D visualisation? What do clients expect, and do we, as artists, still have room for growth? The conversation will conclude with a quick gathering of opinions on AI and the impact of new technologies and tools on the creative and production process.
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Host - Ricardo Eloy | CGarchitect
Speakers - Mateusz Mastalski - Henning Larsen / Francisco Tirado - COBE / Antonio Luca Coco - MVRDV
The discussion aims to explore the intersection of visualisation and architecture, with a clear emphasis on the architectural perspective. The focus will be on the design process, the role of visualisers, the extent of creative freedom, and what architects expect from arch-viz artists. The conversation will conclude with a brief discussion on AI, the impact of new technologies, and how they influence the design process and collaboration between architecture and visualisation.
14:30 - 16:00
Lunch break, free time & networking
16:00 - 16:45
Presentations
THE BOUNDARY
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Dawid Jaskowiak & Oleg Stahopoulos
The Boundary will be dissecting our Digital Twins and how we've been elevating immersive experiences that go beyond the bounds of architectural visualisation. From looking at how rapidly the industry is changing and the necessity of adopting real-time strategies, we will be discussing our vision for the purposes of Digital Twins, covering scale, experiences and customer journeys as a result.
From what was our first virtual tour tool, to the twins we build today, we will also take a look back at the journey we took to get here using Real-time and interactive technologies we've integrated, the functionalities we've developed, and the creation of Realspace, our SaaS platform for storing all digital content.
CUUB
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Alina Kandibolotska
In an interconnected world, understanding the nuances of different markets is crucial for any global company aiming to build lasting relationships. The markets of Europe, Australia, and the Middle East each present unique challenges and opportunities in content creation.
Europe, with its rich cultural diversity and emphasis on quality, often demands content that is both innovative and meticulously crafted. Australian markets, known for their straightforwardness, value authenticity and a strong connection to the local context. In contrast, the Middle East, with its rapid growth and deep respect for tradition, seeks content that harmonizes modernity with cultural heritage.
Effective communication in these regions requires a keen awareness of these subtle differences. Missteps can lead to misunderstandings, while tailored strategies that respect local preferences can forge strong, long-term partnerships. The expectations for visual content also vary, with European markets often leading in avant-garde design, Australian markets favoring clear and impactful visuals, and Middle Eastern markets prioritizing luxury and elegance.
For a global company, winning the hearts of partners across these diverse markets means embracing flexibility, innovation, and a deep understanding of local values. Success lies in the ability to not only meet but exceed the varied expectations of these markets, creating visual content that resonates across cultures and drives enduring collaboration.
16:45 - 17:15
Break, free time & networking
17:15 - 18:30
Big panel discussion
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Hosts - Jakub Figel & Filip Kurasz | World Visualization Festival
Speakers - To be announced
18:30 - 19:00
Break, free time & networking
19:00 - 19:45
Award ceremony
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The CGarchitect.com Architectural 3D Awards were established in 2004 to recognize outstanding achievements in the field of architectural visualization. 2024 marks the 20th anniversary of our annual awards.Past ceremonies have been held in Vienna, Austria; Los Angeles, San Diego and Boston, U.S.; and La Coruña, Spain.
19:45 - 20:00
Closing of the festival